Watches do not only tell time but also talk a lot about the wearer. They speak volumes about a person’s status and style, as well as personality.
SG embodies this concept and focuses on a selected niche of quality watches to serve the aspirations of the younger segment between 15 and 35 years. It revolves around a unique bond between a young girl and her entrepreneurial father.
At 17, Sasha Ghosn is involved in developing a signature brand that is fast gaining wide acceptance among the younger generation. SG’s uniqueness is the rare harmony of a watchmaker’s craft and a young girl’s creative spark. Its strength will be in that it captures the imagination and emotion of a teenager who has a true feel of the specific customer segment and understands their soul.
